A buddy of mine, Kurt Krejny, wrote a really good article for Marketing Pilgrim on reputation management and how to pounce on negative search engine results that could hurt your or your companies reputation.
He gives a lot of great information especially on tracking reputation online. These strategies can be used for both personal and business reputations and brands.
Check out his article Sure-fire Strategies to Pounce On Negative Search Engine Results!
I have been trying some things out with my own reputation management for the last few months. Yesterday I was looking something up and I decided to see where I ranked. I went to Google as usual, typed in my name, Corey Hammond, and here is what I got:
I wasn’t expecting this to happen by any means and it was really cool that I caught it! My girlfriend Lisa and her parents got a good laugh at it too! I should probably try to trip it again, maybe work on getting my blog to come up or get some videos going!