Social Media Step 1 – Know the Lingo

Social media is an ever evolving part of internet marketing. There are thousands and tens of thousands of social networks out there with sites like Facebook, Twitter, and Digg being some of the bigger players. A lot of companies want to just run head first into social media without having any sort of plan. One of the first steps someone should take is to learn the lingo. Twitter is the best one to use as an example since there are things like URL shorteners, hash tags and tweets.

Before jumping into a social network, or maybe even signing up, start running through the public timeline. See how people are structuring their messages and pick out things that aren’t familiar. If you quickly scan Twitter, you’ll see messages with things like this:

  • # – Hash tag, used for tracking and other things
  • bit.ly or ow.ly – Examples of URL or link shorteners, allows you to fit a longer URL in your tweets
  • FollowFriday – used to tell your followers about people on Twitter you find useful
  • @ – Use this followed by someones handle or username to reply to them
  • RT – Stands for Retweet, passing on or forwarding someone else’s tweet

These are just a handful of unique things to Twitter. If a scan had be done, someone could pick these out and find out what they mean so they use them properly. It would be embarrassing for something to jump in and start tweeting to then use the lingo wrong and look silly. Something as simple as saying “FridayFollow” when the correct terminology is “FollowFriday” can put egg on someone’s face and let everyone on Twitter know they’re a newbie.

Facebook Status Sheds the “Is”

I was updating my Facebook status this morning at noticed that I am no longer required to use the “is” in my status!! I have a screen shot. It looks like it auto defaults the “is” in the status, but it lets you edit it out! Its not a huge thing by any means, but nice that they finally have taken it out! Here is a screen shot of it when I click on it:

Facebook Status

Some More Facebook Advertising Sightings

I was on Facebook today, just checking things out when I noticed this ad on the left side bar.

Facebook ad targeting

Since Facebook has been in the news lately for their advertising platform, I have been watching for any changes that I see. This ad had the picture and name for a friend of mine, kind of like a “referral” type ad or “your friend did it, you should too!” type of thing. It wasn’t for a product, rather an application. Either way, I’m sure they were paying for the space. I also had another one of these ads show up in my news feeds but it was for Blockbuster. I should have gotten the screen shot, but I didn’t.

It would be interesting to see if people like these ads more, or if they are getting better “clicks”. Depending on the application, I guess I would be more tempted to go along with it and at least check the application out. The one that was in my news feeds looked like it was using Facebook’s Beacon ad platform.

Anyone find any good examples of these?

Facebook’s Ad Targeting Sucks

I’m kind of offended by Facebook’s “Ad Targeting”. Here is the picture I got from my profile. First, my religion is Mormon, political views are Conservative…so, how on earth is this suppose to target me?! Also, I don’t have anything in my profile that would make them think that this is an appropriate ad for me.

facebook, ads, advertising, marketing

Is Facebook actually targeting these ads, because I hope for their sake they aren’t! The Facebook Flyers seem to be closer on target but they seem to still be just targeting by demographic information.

I think behavioral ad targeting and other ad targeting is going to be really huge. By this picture though, it’s going to be some time before they accurately target the ads.

Yahoo Mash Social Network

Apparently Yahoo is about to launch their social network called “Mash”. Personally, I like to watch people take shots for the stars. Yahoo and MSN are chomping at the bit to catch Google…There are a TON of social networks like Myspace and soon to be Mash that are chasing after Facebook. Everyday I see more and more social networks launching.

What is Mash’s selling point? It’s a Yahoo product? Thats going to help get some initial subscribers but long term its not going to be a Facebook unless there is something Yahoo has WAY up its sleeve. From the early reviews/reports, it looks like Mash is going to be a wiki-social network where you can allow users to edit your profile if you want. I just see that as a big pain. I have one friend who will change things just because and I would ultimately just turn the feature off.