Search Engine Optimization (SEO)

Search Engine Optimization or SEO is art of working with a website to achieve more visibility in the search engines. This is a continuous process that over time, gets a website to rank for the targets keywords or keyword phrases. The ultimate goal of getting more visibility is to increase the traffic to a website. The process for optimizing a website for the search engines can follow this path:

  1. Identify Your Audience – Core research that is essential to search engine optimization
  2. Keyword Research – Identify what your audience is searching for
  3. Technical Audit – The architecture, structure, and programming of a website has effects on SEO
  4. On-Page Audit – Art of optimizing the pages on a website around a specific theme
  5. Off-Page Audit – Also known as link building, goal is to increase the “popularity” of a website
  6. Testing – Crucial step to continue to improve the ROI of a website and identify what is work and what is not
  7. Repeat – SEO is an on-going marketing activity where steps need to be taken consistently

This process is a simplistic view of SEO but encompasses all the needed elements. My goal is to be your personal Search Engine Optimization Consultant. I can help your business and website succeed through expert advice and training. My SEO consulting philosophy is collaboration. With all the clients I’ve worked with over the years, big or small, the best results have always been from those who were engaged and excited about their search engine optimization campaigns!