Tag Archives: Marketing

Some More Facebook Advertising Sightings

Posted on December 9, 2007 by in Advertising, Facebook, Marketing

I was on Facebook today, just checking things out when I noticed this ad on the left side bar.

Facebook ad targeting

Since Facebook has been in the news lately for their advertising platform, I have been watching for any changes that I see. This ad had the picture and name for a friend of mine, kind of like a “referral” type ad or “your friend did it, you should too!” type of thing. It wasn’t for a product, rather an application. Either way, I’m sure they were paying for the space. I also had another one of these ads show up in my news feeds but it was for Blockbuster. I should have gotten the screen shot, but I didn’t.

It would be interesting to see if people like these ads more, or if they are getting better “clicks”. Depending on the application, I guess I would be more tempted to go along with it and at least check the application out. The one that was in my news feeds looked like it was using Facebook’s Beacon ad platform.

Anyone find any good examples of these?

Facebook’s Ad Targeting Sucks

Posted on November 18, 2007 by in Advertising, Facebook, Marketing

I’m kind of offended by Facebook’s “Ad Targeting”. Here is the picture I got from my profile. First, my religion is Mormon, political views are Conservative…so, how on earth is this suppose to target me?! Also, I don’t have anything in my profile that would make them think that this is an appropriate ad for me.

facebook, ads, advertising, marketing

Is Facebook actually targeting these ads, because I hope for their sake they aren’t! The Facebook Flyers seem to be closer on target but they seem to still be just targeting by demographic information.

I think behavioral ad targeting and other ad targeting is going to be really huge. By this picture though, it’s going to be some time before they accurately target the ads.

Google’s Domination-Satellite Radio

Posted on September 24, 2007 by in Google

I love the rumor mill! David Utter over at WebProNews.com is stirring up an article done by Zachary Rodgers at ClickZ about Google making a play for satellite radio provider Sirius Radio.

Google has been in the news for awhile in regards to making advertising plays in many distribution channels besides online. They are trying to do TV, radio, and even newspaper ads. I’m constantly impressed by Google and their management for going horizontal with their business and getting their hands in different jars. From a long term perspective, it gives them a lot of stability and growth.

It will be interesting to watch this rumor develop as time goes on and see if and what Google will do with Sirius. I can understand buying them, but is it really necessary to own them to do radio advertising? I guess it would make it interesting since they seem to be trying to make that same play with cell phones next year during the wireless spectrum auctions!