I love the rumor mill! David Utter over at WebProNews.com is stirring up an article done by Zachary Rodgers at ClickZ about Google making a play for satellite radio provider Sirius Radio.

Google has been in the news for awhile in regards to making advertising plays in many distribution channels besides online. They are trying to do TV, radio, and even newspaper ads. I’m constantly impressed by Google and their management for going horizontal with their business and getting their hands in different jars. From a long term perspective, it gives them a lot of stability and growth.

It will be interesting to watch this rumor develop as time goes on and see if and what Google will do with Sirius. I can understand buying them, but is it really necessary to own them to do radio advertising? I guess it would make it interesting since they seem to be trying to make that same play with cell phones next year during the wireless spectrum auctions!