Apple To Enter The FCC Auctions?
My opinion…Apple wants to ride on Google’s coattails! Maybe they are a little addicted to fame? They saw Google get huge news over their proposal to the FCC and they got huge hype with the iPhone launch and can’t get enough of the blogsphere going crazy over them!
I think Google makes for an awesome bidder for the proposed wireless spectrum. They have the capital and the products to make for a great wireless company. Imagine devices such as the iPhone with the power of all the Google applications and tools with you at all times? Not only Google Search, but Google Maps, Froogle, and Google Local. These tools are getting more powerful with time and at a consumer’s finger tips on the go with an interface that integrates them efficiently? It sounds great! Local meets Froogle…consumers win in price, and so does the company offering the lowest price(if this were a perfect world).
Now lets take a look at what Apple has to offer. Devices. That pretty much sums it up. They have money, but I don’t know that media devices are going to do it. Plus, who wants to trust an Apple wireless company after they picked AT&T as the wireless carrier for the initial iPhone launch?!? Didn’t anyone watch David Pogue from the New York Times’ video IPhone: The Musical. Check it out, its great! The part that sums it up is right at 2:40! I laugh every time!
I can’t wait to see how the FCC wireless auctions turn out! Tech companies vs. Telecom companies! I hope Tech wins so we can see some revolutions in the wireless industry!
modegy | Sep 13, 2007 | Reply
I disagree. Apple’s power doesn’t lie in its devices. It runs in its software.
OS X is at the heart of all of their computers, the iPhone, the Apple TV, and now the iPods.
The iPod was great because of iTunes — has anyone ever used a competing MP3 player that used Windows Media Player or Music Match to manage its files?
Plus, I’m a media professional, and I can tell you know one in the business knows Pro apps better than Apple. Final Cut Pro, Motion, and Logic are at the top of their game.
Plus — let’s not forget what’s at the heart of 3G media — Apple’s very own QuickTime’s h.263 format. It’s part of the 3G standard, and Apple invented it — and collecting royalties for every 3G phone sold. They’ve been in the mobile game since 3G was ratified in 2003. Which is quite funny since as of today the iPhone doesn’t officially run on 3G.