I like Verizon Wireless and its not just because I’m a former employee. I feel they make wise decisions when it comes to business. For example, next time you are at the mall…check for other people’s cell phones. You can always tell who is a Verizon Wireless customer…the majority of the time they are the cell phone users who can have either a case on their phone and use a headset. The reason why you can almost make this bet is because Verizon Wireless’ sales reps HAVE to sell accessories! Part of their quota structure is selling 3 accessories per phone that leaves the store or kiosk. Now, the accessories have great benefits, but from a company perspective, this is a GREAT move on their behalf. The accessories that Verizon Wireless gets, with the expensive branded packaging, probably cost them a few dollars, $4 maybe? They then turn around and sell those accessories for at least $20. That is a lot of profit just off of accessories.

But this isn’t about Verizon Wireless and what a great company they are in some regards. This is about their recent lawsuit against the FCC and their proposed 700mhz wireless spectrum auction. Let me just say…Kevin Martin is dumb. He looks like an idiot. He allows some open-access rules for the wireless auctions and now is changing his mind and back pedaling in his decision just because Verizon Wireless isn’t happy. Verizon Wireless barely said a thing while Google petitioned the FCC for the open-access rules. Now they are suing saying that these rules violated the US Constitution. Psh. Verizon Wireless has one of the most locked down networks in the world. Every single one of their handsets has special software! All of their basic phones has the Verizon Wireless UI and the PDA’s software is locked down to take away certain features like the obex bluetooth profile! Come on!

I will say that this could change in the future. Verizon Wireless and Vodafone announced recently that they both will be adopting the Long Term Evolution(LTE) technology which is similar to the current 3g UMTS networks that the GSM carriers have. LTE is a GSM technology which should allow customers to swap their sim cards into another handset.

We’ll see how it all pans out. I am excited for the spectrum auctions and to see who ponys up for it!

My opinion…Apple wants to ride on Google’s coattails! Maybe they are a little addicted to fame? They saw Google get huge news over their proposal to the FCC and they got huge hype with the iPhone launch and can’t get enough of the blogsphere going crazy over them!

I think Google makes for an awesome bidder for the proposed wireless spectrum. They have the capital and the products to make for a great wireless company. Imagine devices such as the iPhone with the power of all the Google applications and tools with you at all times? Not only Google Search, but Google Maps, Froogle, and Google Local. These tools are getting more powerful with time and at a consumer’s finger tips on the go with an interface that integrates them efficiently? It sounds great! Local meets Froogle…consumers win in price, and so does the company offering the lowest price(if this were a perfect world).

Now lets take a look at what Apple has to offer. Devices. That pretty much sums it up. They have money, but I don’t know that media devices are going to do it. Plus, who wants to trust an Apple wireless company after they picked AT&T as the wireless carrier for the initial iPhone launch?!? Didn’t anyone watch David Pogue from the New York Times’ video IPhone: The Musical. Check it out, its great! The part that sums it up is right at 2:40! I laugh every time!

I can’t wait to see how the FCC wireless auctions turn out! Tech companies vs. Telecom companies! I hope Tech wins so we can see some revolutions in the wireless industry!