I’m kind of offended by Facebook’s “Ad Targeting”. Here is the picture I got from my profile. First, my religion is Mormon, political views are Conservative…so, how on earth is this suppose to target me?! Also, I don’t have anything in my profile that would make them think that this is an appropriate ad for me.
Is Facebook actually targeting these ads, because I hope for their sake they aren’t! The Facebook Flyers seem to be closer on target but they seem to still be just targeting by demographic information.
I think behavioral ad targeting and other ad targeting is going to be really huge. By this picture though, it’s going to be some time before they accurately target the ads.