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	<title>Comments on: Apple To Enter The FCC Auctions?</title>
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		<title>By: modegy</title>
		<link>http://www.coreyhammond.com/apple-to-enter-the-fcc-auctions/comment-page-1/#comment-2</link>
		<dc:creator>modegy</dc:creator>
		<pubDate>Fri, 14 Sep 2007 01:30:09 +0000</pubDate>
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		<description>I disagree. Apple&#039;s power doesn&#039;t lie in its devices. It runs in its software.

OS X is at the heart of all of their computers, the iPhone, the Apple TV, and now the iPods. 

The iPod was great because of iTunes -- has anyone ever used a competing MP3 player that used Windows Media Player or Music Match to manage its files?

Plus, I&#039;m a media professional, and I can tell you know one in the business knows Pro apps better than Apple. Final Cut Pro, Motion, and Logic are at the top of their game. 

Plus -- let&#039;s not forget what&#039;s at the heart of 3G media -- Apple&#039;s very own QuickTime&#039;s h.263 format. It&#039;s part of the 3G standard, and Apple invented it -- and collecting royalties for every 3G phone sold. They&#039;ve been in the mobile game since 3G was ratified in 2003. Which is quite funny since as of today the iPhone doesn&#039;t officially run on 3G.</description>
		<content:encoded><![CDATA[<p>I disagree. Apple&#8217;s power doesn&#8217;t lie in its devices. It runs in its software.</p>
<p>OS X is at the heart of all of their computers, the iPhone, the Apple TV, and now the iPods. </p>
<p>The iPod was great because of iTunes &#8212; has anyone ever used a competing MP3 player that used Windows Media Player or Music Match to manage its files?</p>
<p>Plus, I&#8217;m a media professional, and I can tell you know one in the business knows Pro apps better than Apple. Final Cut Pro, Motion, and Logic are at the top of their game. </p>
<p>Plus &#8212; let&#8217;s not forget what&#8217;s at the heart of 3G media &#8212; Apple&#8217;s very own QuickTime&#8217;s h.263 format. It&#8217;s part of the 3G standard, and Apple invented it &#8212; and collecting royalties for every 3G phone sold. They&#8217;ve been in the mobile game since 3G was ratified in 2003. Which is quite funny since as of today the iPhone doesn&#8217;t officially run on 3G.</p>
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